| Module 1
Plant the seed of success - make a powerful decision and set realistic, exciting client enrollment goals.
Self Assessment
Decision Manifesto Learning Guide
Decision Manifesto Template
Client Enrollment Weekly Action Tracker
Ordinary Distractions Transformation Tool
For Download
(right-click and select "Save Link As"):
Teleseminar 1 Recording |
Topics:
- Logistics of the program
- How to receive 50% refund on your tuition
- Keys to success in this program
- Internal Process: Make A WorldChanging Decision
- Three Tools For Success:
- Ordinary Distractions Transformation Tool
- Decision Manifesto
- The Self-Assessment
Homework:
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Complete your Ordinary Distractions List in the Ordinary Distractions Transformation Tool, and complete your first Weekly Ordinary Distraction Worksheet.
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Complete your Decision Manifesto.
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Take the action from the internal process – What action could you take this week to share your gifts with the people in your business? Be sure to track it in the Weekly Client Enrollment Action Tracker.
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Module 2
Meet your Authentic Customer -- a customer you are "meant" to serve -- a picture of someone in your mind who you can dedicate your service and effort -- a person for whom, it will be worth it to rise up and be the person capable of unbridled success.
Define Your Authentic Customer
For Download
(right-click and select "Save Link As"):
Teleseminar 2 Recording |
Topics:
- The Who
- The What
- The How
- Receiving Wisdom from Your Authentic Customer
Homework:
- Write your “Who” and share it with someone you trust
- Write your “What” and share it with someone you trust.
- Take the action given to you by your Authentic Customer. Log it in your Client Enrollment Weekly Action Tracker
- Journal for 30 minutes on who your Authentic Customer is
- Complete the Weekly Ordinary Distraction Worksheet
- Connect with your Decision Manifesto daily
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Module 3
Your Authentic Marketing System (Part 1) -- this week learn about the eleven elements that will make client attraction natural and easy: Decision Statement, Core Product, Authentic Customer, Core Benefit, Unique Selling Proposition, Specific Market Claim, Your Elevator Pitch, and the Four Areas of Service.
Authentic Marketing Blueprint Template
Authentic Marketing Blueprint Learning Guide
Teleseminar 3 Recording |
Topics:
- The Authentic Marketing Blueprint:
- Decision Statement
- Core Product
- Target Market
- Core Benefit
- Unique Selling Proposition
- Specific Market Claim
- Elevator Pitch
- Being of Service to Gifts, Purpose, Family & Community, Customers
- Connect to a Devine Being For Guidance
Homework:
- Create a draft of your Authentic Marketing Blueprint and share it with someone you trust.
- Take the action given to you by your Divine Being. Log it in your Client Enrollment Weekly Action Tracker
- Complete the Weekly Ordinary Distraction Worksheet
- Connect with your Decision Manifesto daily
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Module 4
Your Authentic Marketing System (Part 2) -- this week complete your very own Authentic Marketing system, which summarized in 1-2 pages becomes a clear, simple system that directs your success for the coming year.
Authentic Marketing Blueprint Deepening
Teleseminar 4 Recording
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Topics:
- Deepening your work with the Authentic Marketing Blueprint
- Listen from the perspective of your Higher Self
- Become ever more focused and specific
- Eliminate unnecessary words (especially adjectives
- Connect to a Devine Being for Inspiration
Homework:
- Take the action given to you by your Divine Being. Log it in your Client Enrollment Weekly Action Tracker
- Complete the Weekly Ordinary Distraction Worksheet
- Connect with your Decision Manifesto daily
- Every day for the next two weeks, read your Elevator Pitch out loud 25 times. Move towards saying it without looking at the paper. Set a goal for 2 weeks from today that you will be able to speak your Elevator Pitch from your heart without looking at the words.
- Survey a minimum of 10 people you know and respect. Ask them the following questions about you (via email is fine) and compile your results:
- What would you say I am good at? What are my strengths?
- What are my special talents or gifts?
- What do you think I would be perfect doing? What career, profession, or business do you think I am best suited for?
- What three adjectives would best describe me?
- And of those three adjectives, which one most strongly describes me?
- How many people can you think of (specific individuals) fit this statement: [INSERT YOUR WHO WHAT STATEMENT]? Don’t worry, I’m not asking you to refer them, I’m just testing to see whether this statement allows you to identify an actual person or people, or is it to vague?
- Speak your Elevator Pitch to at least 10 times to others. Notice how it feels. HINT: There is magic in doing it 10 times (or more), versus 2 or 3 times. It’s okay for it to be a work in progress. Just start saying it to people.
- Ask three people in your target market to review your Marketing Blueprint. Ask them to how strongly they resonate with your “Who What statement.” Also find out, on a scale of 1 to 10, their level of interest in your Core Benefit, USP, and Market Claim. A level 10 would mean they’d pay upwards of $1000 right now for this result, if they knew they could have it.
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Module 5
Build Your Product Marketing Funnel (Part 1) by investigating and evaluating the possible marketing activities that will lead to your success. Learn how to have an "integrated" marketing system that literally pulls people naturally to you in the fastest and most effortless way possible, and shows you how to eliminate "isolated" marketing activities that don't provide as much value for the work and energy required to do them. This week, there will be an additional four mini-workshops to investigate each of the options, so you can choose the marketing activities that resonate with you.
Product Marketing Funnel Learning Guide
Product Marketing Funnel Template
Complimentary Session Learning Guide
Teleseminar 5 Recording |
Topics:
- Come out as your Higher Self by delivering your Elevator Pitch (KUDOS to EVERYONE!!!)
- Introducing your Product Marketing Funnel:
- Shine your light so prospects can find you
- Give a profound experience
- Make a powerful invitation (to be your customer)
- Stay in touch
Homework:
- Take the action given to you by your Wise Child Within. Log it in your Client Enrollment Weekly Action Tracker.
- Complete the Weekly Ordinary Distraction Worksheet .
- Connect with your Decision Manifesto daily.
- Speak your Elevator Pitch 10 times every day out loud.
- Set goals of plenty for yourself. How many prospects and customers would you like to attract in 30 days? In 90 days? In 12 Months?
- Make a list of 10 emotional needs and 10 rational needs a prospect will need to have satisfied before purchasing your Core Product.
- Draft your Product Marketing Funnel. Be sure to fill in the first five steps of your funnel, including the Core Product.
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The Art of The Complimentary Session Learning Guide
Recording
Specific tips, guidelines, resources, and structures to conduct complimentary sessions that will enable you to convert 60% or more of your prospects into paying customers.
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Topics:
- The "trick" and the "key" to marketing
- A Complimentary Session in a "Step 2" and possibly "Step 3" marketing tactic
- The Art of the Complimentary Session
- Why provide a Complimentary Session
- Focus on giving complimentary sessions versus getting clients
- Preparing for complimentary sessions
- Decide how many sessions each week
- Create a schedule
- Set the intention to make invitations
- Master the language
- Start signing up people right away
- Include preparatory homework
- Send an email confirmation
- The structure of the complimentary session
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The Art of Speaking
Recording
How to name, structure, and market a foundational talk that can garner you unlimited revenues -- all while making speaking something you do consistently and comfortably. |
Topics:
- Speaking is a "Step 2" tactic; it can also be, if positioned properly, a "Step 1" and "Step 3" tactic
- The Art of Speaking
- Why "speak for marketing"
- Map out your talk high level
- Build a 1-page flyer
- Identify potential places to speak
- Call potential speaking engagement opportunities
- Craft and send proposal packages
- Follow up and get on their calendar
- Deliver tremendous value
- Make an irresistable invitation
- Put it on auto-pilot
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The Art of Teleseminars
Recording
How to leverage teleseminars to build your prospect list, build trust, and convert more clients -- using the easy and unbeatable structure for getting your name out there to the masses.
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Topics:
- Teleseminars are a "Step 2" tactic; they can also be, if positioned properly, a "Step 1,""Step 3," and even "Step 4" tactic
- The Art of TeleSeminars
- Why "speak for marketing"
- Map out your talk high level
- Build a 1-page flyer
- Identify partner prospects
- Create a partner offer
- Reach out to partner prospects
- Follow up and get on their calendar
- Deliver tremendous value
- Make an irresistable invitation
- Put it on auto-pilot
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The Art of Partnership
Recording
How to identify what you want and need from partners, and then how to systematically attract and enroll them -- here's where you'll learn the KEY to bringing a flood of prospects to your business each and every month.
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Topics:
- Partnering can be an excellent "Step 1" and "Step 2" tactic
- The Art of Partnership
- Partnership and leverage
- The sequence of leverage
- Assess you goals
- Assess yourself
- Describe your ideal partner
- Create list of partners
- Structure a win-win relationship
- Craft partner offer
- Reach out to partners
- Follow up phone calls
- Maintain and build relationships
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The Art of Internet Marketing
Recording
How to leverage the online world to help you create powerful experiences of your products and services, so that people will want to buy from you again and again.
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Topics:
- Internet marketing can be "Step 1," "Step 2," "Step 3," and "Step 4" tactics
- Three main elements:
- Website
- Email response with free offer
- Web traffic generation
- Seven ways to get free traffic to your site
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The Art of Social Media
Recording
How to use social networking sites like Facebook and LinkedIn to attract a constant stream of new prospects, in as little as 15 minutes per day. You will learn from "Social Media Maverick," Michelle Price the essential first steps to getting prospects the fastest and easiest way possible. |
Topics:
- Your network is your net worth
- The difference between Social Media, New Media, and Social Networking
- Blogging as a Social Media tactic
- Social networking sites leveraged into profit centers for your business
- A 30-Day plan to get started with Social Media
- Time management and Social Media
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Module 6
Build Your Product Marketing Funnel (Part 2) -- after having investigated the various marketing options, listen to your wisdom and select the four essential marketing activities that will create a perpetual flow of clients to your door.
Clarify and Activate Your Product Marketing Funnel
Teleseminar Recording |
Topics:
- Stand in the space of service
- Select the marketing tactics of your Product Marketing Funnel
- Set goals for your funnel
- Activate your funnel
Homework:
- Take the action given to you by the person you most admire. Log it in your Client Enrollment Weekly Action Tracker.
- Complete the Weekly Ordinary Distraction Worksheet.
- Connect with your Decision Manifesto daily.
- Speak your Elevator Pitch 10 times every day out loud.
- Finalize your Product Marketing Funnel.
- Using the system provided in the Learning Guide calculate the number of prospects you will need for every step of your funnel.
- Create a list of actions you will need to take to set up your funnel.
- Create a list of actions you will need to take ongoing to keep your funnel full (daily/weekly/monthly) .
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Module 7
Move Into High-Frequency Action -- with less than a month left in the program, it's time to move into powerful, high-frequency action that will result in attracting new clients. Here's where you begin the process of living your new Marketing System and turn on the faucet to your Product Marketing Funnel.
The 30 Day Success Dare
Teleseminar Recording
30 Day Success Dare Introduction Recording
Expose A Limiting Belief And Unconscious Commitment Visualization Recording
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Topics:
- We are at a turning point in our process -- it's time to become at One with Spirit
- Focus your energy on enlightenment and success will follow
- Inner change is required for success
- Three questions:
- Do you choose to be a victim or a hero?
- Do you choose fear or faith?
- Do you choose lack or abundance?
- The Energy of Inspiration
- What are your reasons for your goals? Intellectual, material, emotional, and spiritual
- The Energy of Gratitude
- Stretch into gratitude and apply it into all things -- especially your challenges
- The Energy of Resolve
- Commit wholeheartedly to the Ongoing Actions of your Product Marketing Funnel
- Schedule your daily, weekly, and monthly actions
- Limiting Beliefs and Unconscious Commitments
Homework:
- Complete preparation actions for your Product Marketing Funnel (focus on achieving progress, not perfection).
- Take the action given to you by your wounded child. Log it in your Client Enrollment Weekly Action Tracker.
- Complete the Weekly Ordinary Distraction Worksheet -- this week transform the Unconscious Commitment you discovered in the visualization.
- Download the 30 Day Success Dare, and complete the preparation actions on pages 7, 8, 11, 14, 15, 22 and 23.
- Select a day (perhaps this coming Monday) to begin the 30 Day Success Dare!
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Module 8
Establish your "Proprietary System" -- the system that will set you apart, articulate your market value, and eliminate competition.
Make Your Product Unique Learning Guide
Module 8 Recording |
Topics:
- How to offer a one-of-a kind solution
- Commodity versus specialty
- Review again of the Authentic Marketing Blueprint -- this time to insert your Brilliance
- Development of a Proprietary System
- Visualization: Meet your Divine Brilliance
Homework:
- Create your Proprietary System.
- Make any desired updates to your Authentic Marketing Blueprint
- Take the action given to you by your Divine Brilliace. Log it in your Client Enrollment Weekly Action Tracker.
- Complete the Weekly Ordinary Distraction Worksheet -- what stops you from sharing your brilliance?
- Continue with the Success Dare every day
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Module 9
Practice the Four Step Client Attraction System and watch as your funnel fills with more and more prospects that you are able to convert into customers. This will be a time of honing in on those four key steps in your Product Marketing Funnel.
Tune Your Marketing System Learning Guide
Funnel Activation Matrix
Module 9 Recording |
Topics:
- Visualization - Meet the Keeper of Effortless Abundance
- Hone your Product Marketing Funnel
- Review Your Current Funnel
- Identify Your Abundance Sweet Spot
- Eliminate Anything Unnecessary
- Re-Clarify Your Funnel
- Measure and Hone Results
Homework:
- Write a list of your accomplishments in this program. Where do you deserve acknowledgement? What did you overcome? What did you heal? When were you brave? Which Ordinary Distractions did you transform?
- Update the Funnel Activation Matrix
- Take the action from the wise being who represents Effortless Abundance. Log it in your Client Enrollment Weekly Action Tracker
- Complete the Weekly Ordinary Distraction Worksheet – what was the Old Limiting Thought that keeps you stuck, in struggle, and overwhelmed?
- Continue with the Success Dare every day
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